The Royal Society for the encouragement of Arts, Manufactures & Commerce was founded in 1754 to encourage the development of a principled and prosperous
society.

Today the RSA runs a programme of projects and lectures based around five manifesto challenges: encouraging enterprise, moving towards a zero waste
society, fostering resilient communities, developing a capable population, advancing global citizenship.

RSA Design Directions aims to have a positive influence on design curricula by offering projects that promote lateral, cross-disciplinary thinking, that seek to encourage academic enquiry, that supports student innovation and importantly helps to develop a relevant and appropriate mind and skills set for the 21st century design practitioner.
Exerpt from: www.rsa.org.uk

Brief: Re-designing States of Mind
The target context for this project is innovative solutions for invisibles such as systems, services, behaviour and interfaces between people. Design is in a strong position to encourage innovation through design, to promote new combinations that nurture trans-disciplinary thinking and actions - those very attitudes and capabilities currently needed by any young
professional in the 21st century - creativity, analytical and synthetic thinking and highly attuned communication skills. We want you to find, define and communicate a social or economic ‘contradictory behaviour or practice.’ We then want you to design a service that helps us engage, re-configure, manage and live with this contradiction.
Exerpt from: www.rsa-design.net/directions/2004-05/doc/rdd-0405-projects.3e.pdf